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Enduring tough times with Thrive Agric's Uka Eje
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This week I caught up with the founder of Nigeria Agritech, ThriveAgric, while playing football. ThriveAgric provides access to finance, technology-based advice, extension services, and global and local markets to smallholder farmers in Africa. They noticed that smaller farmers faced a lot of problems, and they wanted to provide them with solutions so that they could increase their yield and also assess a larger market.
Uka shared his story of building his business, and he advised founders to take their time to relax, have friends within their startup, and embrace uncertainty. He shares that the key to solving a problem is to take one step at a time and to have the right mentors who can help you along the way.
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