It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Skyler Reeves - CEO at Ardent Growth - Why SaaS Companies Fail With Content Marketing
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Manage episode 302085683 series 1549774
Sisällön tarjoaa The Growth Hub Podcast and Advance B2B. The Growth Hub Podcast and Advance B2B tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Skyler Reeves is CEO & Founder at Ardent Growth, and in this episode we’re talking about why SaaS companies fail with content marketing. Almost all B2B SaaS companies will be doing content marketing in some form or another, but are you doing it the right way? In this episode, Skyler talks us through some of the pitfalls SaaS companies fall into when it comes to content, and what you should be doing instead. He covers: - The two primary factors that should dictate your content marketing strategy - How to set goals and measure the success of your content - How to prioritise topics in a search-led content strategy - How to acquire quality backlinks to your content - The importance of content refreshes and audits - How smaller B2B SaaS companies can catch up with established competitors Links Mindset by Carol Dweck >> https://www.goodreads.com/book/show/40745.Mindset --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward
…
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109 jaksoa
MP3•Jakson koti
Manage episode 302085683 series 1549774
Sisällön tarjoaa The Growth Hub Podcast and Advance B2B. The Growth Hub Podcast and Advance B2B tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Skyler Reeves is CEO & Founder at Ardent Growth, and in this episode we’re talking about why SaaS companies fail with content marketing. Almost all B2B SaaS companies will be doing content marketing in some form or another, but are you doing it the right way? In this episode, Skyler talks us through some of the pitfalls SaaS companies fall into when it comes to content, and what you should be doing instead. He covers: - The two primary factors that should dictate your content marketing strategy - How to set goals and measure the success of your content - How to prioritise topics in a search-led content strategy - How to acquire quality backlinks to your content - The importance of content refreshes and audits - How smaller B2B SaaS companies can catch up with established competitors Links Mindset by Carol Dweck >> https://www.goodreads.com/book/show/40745.Mindset --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward
…
continue reading
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