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Achieve success by cultivating a positive mindset. Can this generate more sales? - Gail Rubinstein the Queen of Social Media Strategy
Manage episode 342574921 series 2948163
Sisällön tarjoaa Jake Dunlap. Jake Dunlap tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
In today’s episode of the Jake Dunlap Show, we get to meet Gail Rubinstein- the Queen of social media strategy in the automotive industry.
She shares with us the hard moments that fueled her drive for success, her determination to stay true to her path of educating people about the secrets of the automotive industry and how she helps her clients overcome their fears and start believing in the power of positive energy.
Time stamps:
00:52- Introducing today’s guest, Gail Rubinstein, the Queen of social media strategy in the automotive space;
03:06- Growing up in Winnipeg, a small city, colder than Mars;
04:56- Her parent's divorce- the anger that fueld her start in the automotive industry and how she managed to transform that energy into something positive;
09:32- Quitting vAuto, creating her own path as an entrepreneur and finding the healing power of work-life balance;
14:50- Retail Resilience- they continue to transform their services to accommodate all of their customers;
17:22- Staying true to her path- educating people and sharing the secrets of social media marketing and the auto industry;
19:13- It's all about the customer- listen and improve your solutions to your client’s needs;
22:33- Helping her customers overcome their fear of being judged;
26:43- The first Retail Resilience automotive retreat;
30:01- How energy plays into people's success;
33:45- Social media trends that are exciting and their influence on the automotive industry;
36:43- Recap and parting words.
Quotes
“In terms of entrepreneurship, I found that or at least my perception of the world was, that there were larger opportunities elsewhere and that Winnipeg was a small city, and yes, I could have a career there, but I could find more opportunities somewhere else.”
“To respond to your message about the cold (in Winnipeg), in January, one year, it was -51 ℃ and it was reported colder than Mars.”
“This may not be the answer people would expect, but I’ll be brutally honest. I fueled my drive off of my anger, and I’m not kidding, around my family’s divorce.”
“I basically was like, ok, sink or swim, do or die, I might fail at this, I might not, but I have to at least try it because when I’m older and I look back, I don’t want to say I never tried.”
“(Her accident) It was a reality check that like life is not work, work, work. (...) That’s when I left vAuto, started my own business, started meditating regularly, started doing energy healing work, got way more in tune with God or a higher being, and started the work-life balance.”
“Don’t ever be afraid to call a customer and ask them if they canceled what’s wrong and how you can improve and be better. You’ve got to humble yourself. If you’re an entrepreneur you’ve got to throw your ego out the door, because it’s not about you, it’s about the customer.”
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Get in contact with Gail:
Gail’s company, Retail Resilient:
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Mentions:
vAuto- company that developed a dealership management software that offers both new and used car dealers the power of a live market view to drive better decisions
Digital Dealers- conference and expo held biannually that brings together automotive dealers, OEMs, thought leaders and solution providers
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