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How Outbound Has Come Full Circle
Manage episode 428407720 series 2948163
Sisällön tarjoaa Jake Dunlap. Jake Dunlap tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Jake examines the evolution of outbound sales strategies, beginning with the early 2000s' emphasis on personal connections through cold calls and email campaigns, which fostered strong customer relationships and high conversion rates. However, with the advent of over-automation in the 2010s, characterized by tools like automated Sales Engagement Platforms focusing on quantity over quality, engagement and conversion rates declined significantly by 2022. Acknowledging these challenges, Jake advocates for a return to personalized outreach in modern sales strategies. He emphasizes leveraging advanced AI tools to tailor messages based on individual prospect data, aiming to strike a balance between efficiency and effectiveness. This approach aims to rebuild trust, enhance customer relationships, and drive improved conversion rates and satisfaction.
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If you use Outreach, you need Performance Pulse: https://skaled.com/services/performance-pulse/
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What will it take to innovate your sales organization for the modern buyer and consistently stay at the forefront with technology and AI?
Order your copy of the book and join The Innovative Seller Community:
Book: https://www.jakedunlap.com/the-innovative-seller
Community: https://www.jakedunlap.com/the-innovative-seller-community
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DM or book time with Jake to discuss your current sales processes and best practices: https://savvycal.com/Jake-Dunlap/innovative-seller-live
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AI Unleashed: https://bit.ly/ai-unleashed-series
AI Sales Prompt Pro: https://skaled.com/insights/ai-sales-prompt-pro/
AI Sales Accelerator Workshops: https://skaled.com/insights/ai-sales-accelerator/
Custom GPTs for Sales: https://skaled.com/insights/custom-gpts-for-sales/
Workshop + Prompt Pro: https://bit.ly/accelerator-and-prompt-pro
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Sign up for the Modern Leader newsletter for more tips and talks from Jake:
Email: https://skaled.com/modern-leader-sign-up
LinkedIn: https://bit.ly/modern-leader-newsletter
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Follow Jake:
LinkedIn: https://linkedin.com/in/jakedunlap
Instagram: https://instagram.com/jake_dunlap_
Twitter: https://twitter.com/jaketdunlap
Website: https://jakedunlap.com
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