Interview With Social Media Manager and TikTok Expert Liv Simmons From OLS Marketing

The Jen Lister Podcast

I talk to the incredible Liv Simmons from OLS Marketing, Liv is a freelance social media manager and agency owner with 10 million overall views, she manages this business alongside a full time job. Liv describes herself as Gen Z, and an expert on TikTok, Instagram and all things Social Media.

The Jen Lister Podcast is for anyone who has ever dreamt of having their own business - whether you are still in your full time job, or you already have a business and want to grow it to the next level.

I’m a business strategy coach & consultant. I have worked across London & Sydney with 10+ years experience in building impactful growth strategies for businesses (both for my own businesses and client's businesses). I help people start and launch new businesses, as well as help solo entrepreneurs and larger businesses take theirs to the next level. I really want to help you define your own version of success, give you actionable strategies to implement and help you realise your goals!

I have been working with Liv for some time now and am so excited to introduce you to her.

In this episode we discuss:

• The importance of social media to help you grow your business
• Market leading advertising campaigns using social media, see below for links to these
• How to use trending music/sounds to grow your following in Insta and TikTok
• The growth potential of TikTok and why it is the place to be for small business owners
• Cancel culture explained
• The benefit of establishing content pillars and content purpose for your social media posts.
• How Liv balances her full time job with her social media management business
• The power of delegation, and recruiting a Virtual Assistant to support your business growth
• Liv’s top 3 tips to use social media to your advantage
• How you can get in touch with Liv and discuss your social media strategy

Liv’s website and socials:

website - OLSmarketing.com

TikTok - @olsmarketing

Instagram - @olsmarketing

Steph Grainger website and socials:

Website - stephgrainger.co.uk

TikTok - @steph_grainger

Instagram - @iamstephgrainger

Facebook - Steph Grainger - Therapeutic Mentor

Dean Bardrick - Virtual Assistant (VA) info - [e-mail]

These social media campaigns were mentioned:

• Burberry and sylvanian families collab - the Lola bag

https://www.cosmopolitan.com/style-beauty/fashion/a39729813/burberry-lola-bag-tiktok/

• Dua lingo and scrub daddy collab

https://www.tiktok.com/discover/scrub-daddy-x-duolingo

Social media sites that are helpful

• Title generator https://www.title-generator.com/
• Answer the public https://answerthepublic.com/
• Hub spot - for blog post ideas https://blog.hubspot.com/blog/tabid/6307/bid/23973/41-fresh-blog-post-ideas-for-your-company-blog.aspx

Date of episode: 13 June 2022

Music licensed from http://www.purple-planet.com