January 21, 2021 - ESPN's Grant Goldberg on NBA Social Media, Great Uniforms, and the Lakers

The Late Night Happy Hour with Andy and Brian Kamenetzky

The Kamenetzky Brothers welcome ESPN's social media and uniform guru Grant Goldberg (who also happens to be a fixture on Lakers social media) to the show, talking meme culture, NBA, great threads and more.

We start with Thursday's big win for the Lakers in Milwaukee. It was a great night for Kentavious Caldwell-Pope, who is without question a leader for most popular player inside his own locker room. His teammates love him, and when he plays well it gives everyone a boost. But broadly, is this the least unlikable Lakers team of all time? Even for non-Lakers fans? How was Thursday's game an indication of why Kyle Kuzma's contract extension matters?

We talk about his jersey re-designs for the Lakers. How does he decide what deserves a tweak? And why is he so right that the black side panels on the purple Lakers jerseys are an abomination?

From there, it's a conversation about NBA social media. How did it develop? Why is it so much more a presence than other sports? What makes the game, and the community, so well suited to the type of social media influence it has? And what makes for a good meme, anyway? Why does an image - this week, it's Sitting Bernie Sanders - go viral?

Finally, we finish with a gold-themed game.