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Breaking Down LeadG2's Inbound Marketing and Sales Enablement Strategy with Shaye Smith
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In this episode, we’re breaking down our own approach when it comes to inbound marketing and sales enablement as a company that specializes in...inbound marketing and sales enablement!
Here, we ask questions like: How do we approach developing content that resonates with our target audience? How do we empower our sales team with the tools, resources, and information needed to effectively engage and convert inbound leads? And how do we ensure sales and marketing alignment to facilitate a seamless transition from lead generation to the sales pipeline?
Joining Dani to answer those questions and so many more is Shaye Smith, Director of Marketing here at LeadG2!
Shaye shares some great pieces of insight, like:
- Why utilizing owned content is key to not only educating prospects but to also helping them through the buyer’s journey.
- How tapping into the thought leadership and expertise of your own team can be a major boon to your current content strategy.
- And lastly, how creating smaller pieces of content from a larger piece of premium content can be an affordable and efficient way to deliver helpful solutions to your ideal customer.
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