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Mastering Sales Enablement Content with Beth Osborne
Manage episode 367227286 series 3331318
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In this episode, we’re talking about how to create a sales enablement strategy that is actually helpful for your sellers and the prospect they’re interacting with on a daily basis.
You’ll hear us ask questions like, what kind of companies need sales enablement the most? How do you go about building a solid sales enablement strategy? And how do you measure the effectiveness of sales enablement content?
Joining Dani to break it all down is Beth Osborne, Senior Content Marketing Manager at Marketron.
Beth brings so many amazing points to the table, like:
- How great sales enablement content makes the life of your sellers easier.
- Why your sales enablement content should be developed for anyone who could be a prospect, not just your typical customers.
- And finally, How a solid sales enablement strategy should be more about building relationships than merely trying to influence a prospect.
Luvut
1. Mastering Sales Enablement Content with Beth Osborne (00:00:00)
2. Beth's Background with Marketron and Sales Enablement (00:01:38)
3. Beth's Definition of Sales Enablement and Why It's Important for Organizations (00:03:24)
4. What Kinds of Companies Need Sales Enablement the Most? (00:05:34)
5. Where Should You Start When Developing a Sales Enablement Strategy? (00:08:44)
6. How Do You Measure the Effectiveness of Sales Enablement? (00:14:46)
7. Sales Enablement Success Story (00:17:36)
8. Final Thoughts: Get Leadership Buy-In (00:22:12)
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