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The Retail Revolution: Insights into AI, Social Commerce, and Personalized Ads with Morgan Chemij
Manage episode 432872682 series 3007867
Sisällön tarjoaa Nicolas Bailliache. Nicolas Bailliache tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
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In this episode of the Live E-commerce Podcast, host Nicolas interviews Morgan Chemij, who oversees global marketplace strategy at HP. They explore several key topics shaping the future of retail and e-commerce:
- The evolution of retail media and its impact on brand marketing
- The convergence of social commerce and e-commerce, especially in Asian markets
- The rapid adoption of AI in retail and its applications throughout the customer journey
- The potential for personalized advertising in connected TV
- The profitability of ad-supported streaming models
- The growth of the on-demand economy and its impact on consumer behavior
Chemij shares insights from his global perspective, offering a deep dive into the technologies and trends transforming digital retail and marketing strategies.
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