"How to Follow Your Passion For Fashion and Start a Clothing Line Before You're Ready" with Shaefer Santos, CEO of Hey Friends!

The Lori Burke Podcast

Hey Friends! Ok, I had to say that. It's the name of the amazing clothing line started by today's guest!

Shaefer Santos is a young entrepreneur (20 at the time of this recording) whose love of fashion and business started very early. She started her first clothing line at age 16 and has been actively growing and pursuing her dream ever since!

We sat down to chat about all things entrepreneurship, skipping college, how she got started, what her family had to say about all of this, how production works, how in the world she got on the Drew Barrymore Show, and the expansion that has happened ever since. You'll even get the tea on what's next for Hey Friends!

10 Key Takeaways:

1. When you follow your heart and follow what lights you up, you can be successful at whatever you've dreamed of as a kid.

2. Having support from family and friends (Hey Friends!) is a key to success as you get started.

3. Success leaves clues...you will start seeing proof of concept in the world around you once you start following your bliss.

4. Just have an idea, be inspired, and create!

5. Trust yourself and the timing of how things happen. You'll feel when it's time for a shift or change in your business. Pay attention to your inner voice.

6. Magic can happen! Expect the unexpected in your business! (who knows, you may get chosen to have your brand featured on national TV, go viral, etc!)

7. Drew Barrymore is a trend-setter and amazing human:)

8. Be authentic, welcoming, and lead with an open heart, and your audience, customers, and clients will fall into your world easily.

9. When you are doing the right thing and it's aligned with your heart and soul, it'll feel like play to you and people will feel that authenticity.

10. Trust in yourself, work hard, and be proud of all that you've accomplished along the way, and never stop following your passion!

*bonus * To get started on your dream: TAKE ACTION! Just do one small thing and get the ball rolling. Once you have something you love to do, something you're good at, something the world needs, and something you can be paid for, you have a BUSINESS!

Find Shaef on all the socials:

IG- @shaefersantos

IG- @heyfriendsbyshaef

TikTok- @heyfriend_ss

Facebook- @heyfriendscompany

YouTube- @shaefersantos

Website - www.heyfriendsbyshaef.com

My listeners can use the code "LBPOD" for listening to the Lori Burke Podcast for 15% off at of anything on the Hey Friends website at www.heyfriendsbyshaef.com

Thank you for listening!

If you'd like to be featured on the podcast email us at [e-mail] use subject line "podcast guest"

If you'd like life or business mindset coaching with Lori Burke, please send an email to [e-mail] use subject line "coaching"

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THANK YOU for coming along the journey in the Lori Burke Podcast! And THANK YOU to Shaefer Santos for being on the podcast! Cannot wait to see the future of Hey Friends!

Sending my best to you as you go live YOUR best life!

xoxo, Lori