3 Growth Marketing Skills: Become a Growth Marketer

The Mapplinks Digital Marketing Show

Welcome to Day Five of our 30-day Growth Marketing Course! In this episode, we will discuss the essential skill set for growth marketing and how to acquire it. We will be breaking down these skills into three categories: core skills, generalist skills, and specialist skills. We will dive into the must-have core skills for growth marketing, including having a growth mindset, conducting research, generating ideas, using the A3R3 funnel, setting goals, practicing lean analytics, and conducting A/B testing. We also emphasize the importance of copy and content writing and setting Not Star Metrics. It's crucial to learn how all of these skills work together to achieve success in growth marketing. Next, we will discuss how to build generalist skills through continuous learning and improvement based on execution. We'll talk about skills such as A/B testing, conversion rate optimization (CRO), and user psychology. The mastery of generalist skills takes time, but it's a continuous process. We will then cover specialist skills, including referral campaigns, paid search, viral mechanics, web scraping, product-led growth, SaaS funnels, sales funnels, B2B funnels, marketing automation, ecommerce retention, and SMS marketing. We will learn how to choose and deep dive into specialist skills and the importance of building depth of knowledge in one or two areas. We will also discuss how to use generalist skills to improve results in specialist areas. Listen to the whole podcast to understand the skillset required to drive growth in any business.