#29 Instagram & FB Update, Viral Grocery Pay Video, Hootesuite Rebrand

The Marketer

The Marketer Podcast #29

Marketing News & Analysis with marketing experts Carma Levene & Clayton Smith. Toast The Marketer last week was awesome!

Big Hits

1. Insta & FB follow Tiktok

Instagram : all videos under 15 minutes will now be Reels

Facebook : Two feeds – ‘Home’ feed where Meta’s ‘discovery engine’ will promote content it thinks the user will be interested in + ‘Feeds’ feed will feature chronologically ordered posts from friends and followed Pages.

https://www.businessinsider.com/meta-changes-facebook-instagram-to-be-more-like-tiktok-2022-7

2. A stranger paid for Esa's groceries without his knowledge. Then he saw himself in a viral TikTok

https://www.abc.net.au/news/2022-07-23/tiktok-viral-video-act-of-kindess-backfire-groceries-consent/101253920

3. Hootsuite rebrand

https://mumbrella.com.au/hootsuite-rebrands-to-embrace-the-wild-side-of-social-media-746227

Album Cuts

1. Youtube & Shopify join forces for Youtube Shopping

Shopify users globally will now be able to sell their full range of products on YouTube in three ways:

• tagging and pinning products at key points during a livestream
• displaying a curated list of products in a product shelf below on-demand videos, and
• adding their products to a new ‘store tab’ on their YouTube channel

2. Netflix loses 970,000 subscribers in Q2

https://variety.com/2022/tv/news/netflix-subscribers-q2-earnings-1235318787/

3. Instagram introduces chat pay

https://www.marketingmag.com.au/social-digital/instagram-introduces-chat-pay/

4. Demark bans Google products in schools over privacy concerns

https://techcrunch.com/2022/07/18/denmark-bans-chromebooks-and-google-workspace-in-schools-over-gdpr/

Events

Grill The Marketer 18th August https://www.eventbrite.com.au/e/grill-the-marketer-2022-tickets-218591341587