#32 Meta's Metaverse Hammered, Tiktok vs Youtube, Twitter testing edit button

The Marketer

Marketing news & analysis from Australian marketers Carma Levene & Clayton Smith.

Big Hits

1. Mumbrella Perth Marketing “How the West was one: Perth proves its worth, as WA agencies lead the charge”

https://mumbrella-com-au.cdn.ampproject.org/c/s/mumbrella.com.au/how-the-west-was-one-perth-proves-its-worth-as-wa-agencies-lead-the-charge-754705/amp

2. Why Fortnite & not Meta is winning the metaverse

https://www.protocol.com/newsletters/entertainment/metaverse-meta-zuckerberg-fortnite

3. Meta launches Horizon Worlds in France & Spain

https://techcrunch.com/2022/08/16/meta-launches-horizon-worlds-in-france-and-spain/

4. Meta Video Algo Insights

https://www.socialmediatoday.com/news/meta-provides-new-insights-into-how-its-video-distribution-algorithms-work/631106/

Matt Navarra’s Twitter thread summary - really good!

https://twitter.com/MattNavarra/status/1565638666483122177

5. Twitter & Youtube Launch Podcast Hubs

https://www.theverge.com/2022/8/25/23321940/twitter-podcast-spaces-spotify-apple?

https://www.tubefilter.com/2022/08/22/youtube-podcast-hub-launch/

Prediction

Tiktok should steer clear of going head to head with Youtube when it comes to long form video

• don't be seduced by the attraction of longer video watch times TikTok, it will only end in heartbreak!

Album Cuts

Tweet editing is here!

https://www.socialmediatoday.com/news/tweet-editing-is-here-with-live-testing-now-active-in-the-app/631096/

LinkedIn testing native scheduling

https://www.socialmediatoday.com/news/linkedins-working-on-a-native-post-scheduling-option/630975/

ECommerce continues to cool - Kogan posts $35.5 million loss

https://www.smartcompany.com.au/industries/retail/kogan-financial-report-losses-e-commerce-online-shopping/

Events

TOAST the Marketer 15th September

AMI Data Summit 28th September

GRILL the Marketer 20th October