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How to Run Successful B2B Healthcare Marketing
Manage episode 426973764 series 3457572
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Hello! Welcome back to The Marketing Blender Show!
In this episode, Dacia Coffey and Daisy McCarty discuss how to navigate the complexities of B2B healthcare marketing. They break down the different personas involved in the buying process, from doctors and nurses to hospital administrators and IT leaders. They also offer tips on how to develop messaging that resonates with each persona and how to align your marketing efforts with the specific needs of healthcare organizations.
Key takeaways:
💡 Document your tribal knowledge and understand how your product or service aligns with the priorities of healthcare professionals and hospitals.
💡 Focus on simplicity and identify opportunities to add value by addressing points of friction in the healthcare system.
💡 Prioritize your marketing opportunities and don't be afraid to experiment to find what works best for your audience.
We hope you enjoyed this episode! Let us know your thoughts in the comments below. Don't forget to like and subscribe for more marketing content.
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Get your copy of the book "Corporate Caffeine"➡️ https://daciacoffey.com/corporate-caffeine/
🌐 Learn More:
Level Up Your B2B Marketing Strategies with Powerful Insights ➡️ https://bit.ly/the-marketing-plan-template
For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. ➡️ https://bit.ly/the-marketing-blender-lab
Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer! ➡️ https://bit.ly/the-marketing-blender
🌐 Connect with Dacia & Daisy:
💼 LinkedIn: Dacia Coffey - https://www.linkedin.com/in/daciacoffey/
💼 LinkedIn: Daisy McCarty- https://www.linkedin.com/in/daisymccarty/
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