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Is Different Actually Better in Marketing?
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Welcome to another episode of The Marketing Blender Show, titled "Is Different Actually Better in Marketing?" In this episode, your hosts, Daisy McCarty & Dacia Coffey, delve deep into the concept of differentiation in marketing.
They discuss successful examples of differentiation, such as the warm chocolate chip cookies at DoubleTree hotels by Hilton and the vast 40-page menu of The Cheesecake Factory. Listen as they explore how these unique aspects create memorable experiences that make a brand remarkable. They also share how you can avoid gimmicks while still creating surprise and joy for your customers, and how differentiation can even insulate you from price wars. Daisy and Dacia also emphasize the importance of core values in driving differentiation.
So, if you're looking to make your brand stand out in a crowded market, don't miss this episode! 💡
Remember to hit the subscribe button, give us a thumbs up if you've learned something, and check out the free tools and resources in the show notes. For more insights, visit The Marketing Blender.
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