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Moment Makers: Episode 1 – The New World of Marketing
Manage episode 268076166 series 107975
This is the first episode of our newest series, Moment Makers. Where we're focusing on the current state of the customer experience. Fun fact, did you know humans now have a smaller attention span than a goldfish? Our jobs are getting harder by marketers, and customer expectations are at an all time high. Marketers are under pressure to understand their customers and deliver memorable experiences. There’s power to creating a marketing moment – and it doesn’t happen by accident. In this episode, we dive into this new world of marketing.
Guests:
- Antonio Sciuto - Former Nestle CMO, now in Office of the CEO at Salesforce
- Engelina Jaspers - author of Marketing Flexology
- Erna Alfred Liousas - CEO and Founder of U*Realized
Resources:
- Marketing Flexology featured on The Marketing Book Podcast: sforce.co/3jpbs6c
- U*Realized Website: www.u-realized.com/
- HR Redefined: www.hr-redefined.com/
- Tech Ladies: www.hiretechladies.com/our-story/
123 jaksoa
Manage episode 268076166 series 107975
This is the first episode of our newest series, Moment Makers. Where we're focusing on the current state of the customer experience. Fun fact, did you know humans now have a smaller attention span than a goldfish? Our jobs are getting harder by marketers, and customer expectations are at an all time high. Marketers are under pressure to understand their customers and deliver memorable experiences. There’s power to creating a marketing moment – and it doesn’t happen by accident. In this episode, we dive into this new world of marketing.
Guests:
- Antonio Sciuto - Former Nestle CMO, now in Office of the CEO at Salesforce
- Engelina Jaspers - author of Marketing Flexology
- Erna Alfred Liousas - CEO and Founder of U*Realized
Resources:
- Marketing Flexology featured on The Marketing Book Podcast: sforce.co/3jpbs6c
- U*Realized Website: www.u-realized.com/
- HR Redefined: www.hr-redefined.com/
- Tech Ladies: www.hiretechladies.com/our-story/
123 jaksoa
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