S1E05 : “Taking a Leap of Faith: From Paris to New York”, with Emmanuelle Hoppenot, Senior Director of International Marketing at Butterfly Network

The Marketing Consultation

In this episode of The Marketing Consultation podcast, Emmanuelle Hoppenot, Senior Director of International Marketing at Butterfly Network, a MedTech company based in the US, recounts her journey of relocating from France to the US, a move initially prompted by her husband's career.

Emma's choice to join Butterfly Network after over 11 years at Medtronic France was driven by several factors: the company's inspiring mission to democratize healthcare and medical imaging access, the dynamic team she encountered during her interviews, and the significant investment from the Bill and Melinda Gates Foundation.

Emma underscores the rapid pace of innovation at Butterfly, characterized by weekly or monthly releases of new features and improvements. This vibrant environment necessitates a more responsive and flexible approach to her marketing strategies. She also shares her experiences of living in New York, touching on the cultural adjustments, the high cost of living, and the enriching experiences her children had.

On her return to France, Emma reflects on the challenges of readjusting and the delight of reacquainting herself with the benefits of her home country. She imparts advice to the audience, urging them to welcome change and take bold steps in their careers.

This episode offers valuable insights into the challenges and opportunities of international career transitions, the contrasting dynamics of working in a startup versus a large corporation, and thesignificance of aligning with a company's mission and values.

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