New Privacy Legislations and How They Impact Your Marketing Efforts

The Marketing Insider: A Claritas Podcast

Welcome to the 2023 season of The Marketing Insider | A Claritas Podcast! For our first episode of the year, we welcome two experts in the world of privacy: Claritas CTO, Al Gadbut, and the CEO and Founder of BlueSky Privacy, Teresa Troester-Falk.

Together, they share the details on the new consumer privacy legislations that go into effect this year and what that means for marketers, how the concept of Sensitive Personal Information (SPI) may limit the data you previously had access to, whether identity graphs will lose their efficacy with the new, more restrictive laws, how new solutions like Google Topics plan to fill the void that cookies are sure to leave behind, and what to do if your company is unsure of its compliance with the laws that went into effect on January 1st.

So sit back and listen to this extra long episode and let us know which side you're on with the debate over whether we'll ever see a federal standard for privacy.

Article on Google Topics: https://blog.google/products/chrome/get-know-new-topics-api-privacy-sandbox/

Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT

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