The Marketoonist Talks Martech The Marketoonist Talks Martech podcast

5y ago 38:54

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Delighted to welcome Tom Fishburne, the founder, and CEO of Marketoonist - you can't have missed them, they’ve been featured in all the big business publications and of course, you may recognize the style in several brand campaigns as well

Segment 1: in conversation with Tom Fishburne

You’ve said in a lot of interviews that you like to start with the pain points before creating a message or a cartoon. Aside from observing and listening skills - what are your top tips for marketers to be able to really catch on to those pain points?
You say that ‘we need to evolve as marketers’ – in what ways do you think marketers need to relook at themselves and reimagine the work we do? If you had the power to change one thing about marketers today, what would it be?
Marketing organizational structure is an area that has seen a lot of change over the last few years. We suddenly have a lot of new CXOs in marketing- chief digital officers, chief customer experience officers, marketing ops leaders, chief data officers and so on- now these are the same people who talk about the seamless, channel or platform or device-neutral CX – and yet, we divide marketing roles by digital and non-digital marketers. Is there a disconnect here?

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Segment 1: in conversation with Tom Fishburne

You’ve said in a lot of interviews that you like to start with the pain points before creating a message or a cartoon. Aside from observing and listening skills - what are your top tips for marketers to be able to really catch on to those pain points?
You say that ‘we need to evolve as marketers’ – in what ways do you think marketers need to relook at themselves and reimagine the work we do? If you had the power to change one thing about marketers today, what would it be?
Marketing organizational structure is an area that has seen a lot of change over the last few years. We suddenly have a lot of new CXOs in marketing- chief digital officers, chief customer experience officers, marketing ops leaders, chief data officers and so on- now these are the same people who talk about the seamless, channel or platform or device-neutral CX – and yet, we divide marketing roles by digital and non-digital marketers. Is there a disconnect here?

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