#101 Daralytics (with Dara Fitzgerald @ Measurelab)

The Measure Pod

Full show notes, transcript and AI chatbot - https://shorturl.at/kzOY9

You can now watch this episode as a vodcast over on YouTube - https://youtu.be/-LVxueobRTg

[00:00:00] Intro.
[00:05:28] Podcast milestones and statistics.
[00:09:36] Changing Views on Google Analytics.
[00:14:19] Nostalgia in analytics evolution.
[00:15:54] Data refinement analogy.
[00:20:30] Outsourcing analytics services.
[00:22:10] Analytics in company resource management.
[00:25:32] Industry-changing technology trends.
[00:30:11] The magic sauce or ingredient.
[00:34:20] Importance of having a business partner.
[00:37:22] Rapid fire questions.

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Episode Summary:

In this week's episode of The Measure Pod it's the end of an era as we bid farewell to our fellow co-host, Dara Fitzgerald. But fear not, he's not vanishing into thin air; he'll still be around to gate-crash future episodes now and again. We had the pleasure of speaking to Dara to about his journey into analytics, and some of the changes he's seen in the industry over his career. We also spoke about the process of setting up Measurelab over 10 years ago, and his advice for anyone wanting to follow in his footsteps.

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Quotes of the Episode:

"...I think a lot of it comes down to timing and the requirement that you're trying to fill or the need that you're trying to plug in the market." - Dara

"...I think that's such an important factor to anyone within any analytics or data field is the ability to zoom out and understand what the hell you're doing and why and who you're doing it." - Dan

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About The Measure Pod:

The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.

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