Greg Smith: Bremworth CEO on their marketing campaign for NZ wool carpet

The Mike Hosking Breakfast

Many new builds are opting for hardwood or synthetic carpets, ignoring the homegrown options.

Bremworth launched a $2 million marketing campaign this week, aiming to remind Kiwis of the high-quality woollen options we have in this country.

CEO Greg Smith told Mike Hosking that they’ve seen in their research that both hardwood and wool considerations are at a four year high, which may indicate that people are moving towards more natural options.

He said that they need to make sure people are aware of the natural performance benefits of New Zealand wool.

LISTEN ABOVE

See omnystudio.com/listener for privacy information.