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Unpacking the Bonza Aviation Bust
Manage episode 417849778 series 3387541
Sisällön tarjoaa THE NUMBERS GAME PODCAST PTY LTD, Nick Reilly, Jason Robinson, and Marty Vidakovic. THE NUMBERS GAME PODCAST PTY LTD, Nick Reilly, Jason Robinson, and Marty Vidakovic tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Welcome to Episode 176 of The Numbers Game. Can a new airline succeed in Australia’s competitive landscape? In this episode, we go through the rise and fall of Bonza Aviation, examining their business model, marketing strategy and what may have contributed to its failure.
On this episode, we discuss:
- Jason’s London Marathon Adventure
- Analysing the Collapse of Bonza Aviation
- Limitations of Bonza's app-only booking system
- The Bonza Aviation business model
- Bonza's marketing strategy
- The challenges of starting a new airline
- The competitive landscape in the airline industry
Check out the free resources from Inovayt here.
Send us an email: hello@thenumbersgamepodcast.com.au
The Numbers Game is brought to you by Future Advisory & Inovayt.
Hosts:
Nick Reilly
Jason Robinson
Martin Vidakovic
This podcast is produced by VIDPOD.
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