E337 - Use online video as an optimum tool to showcase your business | with Ed Troxell

The One Big Tip Podcast with Jeff Mendelson

Ed Troxell is a video coach and online marketing expert teaching agents how to show up on video for their social media and marketing so they can close more deals. He has a coaching program specifically on video marketing called The Video Advantage where he helps real estate agents and other service-based business owners better understand how to use video and feel more comfortable with it to attract more qualified leads. Ed was ranked as one of the top 15 coaches in Santa Rosa by Influence Digest. As a former Apple Inc. employee, he brings a unique skill set to the table from sales, marketing, strategizing systems, and processes, to teaching the importance of showing up as yourself on video so that you can stand out from the competition and become the agent of choice.

Ed first started his business a little over seven years ago. He began with tech support and web design because that was his world. He came from a background of helping small businesses and nonprofits with their tech needs and being the techie on demand for them. When he started his business and went full-time to entrepreneurship, he had to market himself differently, and the only thing that would make him stand out was video. He found the solution, but it was also not great because he didn't want to be on camera. He didn't like the way he looked on camera or the sound of his voice.

Ed realized it wasn't about him anymore, it was about his business and making a bigger impact. He had to get comfortable with the uncomfortable and have a conversation with himself, asking if he wanted his business to be successful, and stand out. He had to start showing up on camera and it wasn’t just grabbing his phone and getting on video. He had to go live on camera on a program called Periscope, one of the first live-streaming platforms from back in the day.

The world wasn't watching him, but he went “live” to anybody who wanted to show up, which is a little terrifying, especially if you don't want to be on camera. Not only did that help his business, but it also helped him personally. The growth went both personally and professionally. When we start to narrow it down and focus, we can expand and reach more people. Ed advises people to have a profile that they are active on. Showing up as everything starts with you. A lot of people start with stories as the easiest way to get into video because you're not necessarily putting yourself out there like you would with a standard post.

Everything has a season. So does your content, which is what he teaches his clients, to be able to have a structure in place, know when they're going to have an on and off-season and be able to have content planned out so that it is easy to pick up their phone and share that content when they want, where they want. People must have more access to you. Attracting more of your ideal clients to start getting more calls and hits. Essentially getting your business to thrive.

In this episode:

[02:38] Ed realized that showing up on camera meant making a bigger impact on his business.

• Getting comfortable with the uncomfortable.
• Going live on camera on one of the first live-streaming platforms.

[05:52] How Ed helps people figure out what the best channels are to be on.

• Be on the ones that you're already active on, not just a profile.
• Start with stories as the easiest way to get into video.

[09:09] Coaching people through changing their mindset to condense into a small timeframe.

• Having 20 to 30-minute videos which don't get to the point.
• Keeping it under 10 minutes, ideally, five is great if you get straight to it.

[13:00] Sharing info gets people to know and trust you and gets them in consumption mode.

• Be consistent with your content and show up consistently.
• Always know what season you are in your business and have the repetition built up.

[16:28] Getting clients to transform into making bigger sales, and attracting bigger clients.

• Starting clients on video coaching with the right mindset.
• Feeling comfortable and confident with what you’re putting out there.

[18:09] How to allow people to have more access to you.

• Attract more of your ideal clients through the power of video.
• AI can't replace us, and the one thing differentiating us from everyone else is showing up on video as we are.