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Sisällön tarjoaa Outvertising. Outvertising tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
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All about Outvertising

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Manage episode 244261998 series 2548579
Sisällön tarjoaa Outvertising. Outvertising tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Welcome to our first Outvertising podcast, brought to you by advertising and marketing's LGBTQ+ lobby group. Hosted by Joanne Oatts, every month you'll enjoy chat about industry issues that matter to our community. In this episode Joanne is joined by Christopher Kenna, Lee Manton and Mark Runacus to talk about our Outvertising guide, helping brands and their partners create truly LGBTQ+ inclusive advertising. +++++++++++++++++++++++++++ USEFUL LINKS The Outvertising Guide - https://www.outvertising.org/outvertising-download ++++++++++ Brand Advance https://www.brandadvance.co/ ++++++++++ MullenLowe https://www.mullenlowegroup.com/ ++++++++++ . Wax/On https://wearewaxon.com/ ++++++++++ Channel 4 Diversity in Advertising Award https://www.4sales.com/diversityaward Channel 4 reports on representation & diversity https://www.channel4.com/corporate/about-4/operating-responsibly/diversity ++++++++++ ANA Study on Contextually Relevant Advertising Adweek article: https://www.adweek.com/agencies/culturally-relevant-ads-drive-brand-growth-ana-study/ ++++++++++ ANA article: https://www.ana.net/blogs/show/id/mm-blog-2019-09-see-all ++++++++++ Further reading: https://www.ana.net/miccontent/show/id/rr-2019-pq-media-aimm-multicultural-media-exec-summary ++++++++++ Smirnoff/LGBT Foundation Bar tender training programme https://lgbt.foundation/smirnoff ++++++++++ Gillette Canada - Dad teaches transgender son to shave https://www.youtube.com/watch?v=AR-JkiNQ_Ro Rowse Honey 'The Three Bears' https://www.youtube.com/watch?v=opaabUoodWM ++++++++++ AXE 'Is it okay for guys...?' https://www.youtube.com/watch?v=0WySfa7x5q0 ++++++++++
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21 jaksoa

Artwork
iconJaa
 
Manage episode 244261998 series 2548579
Sisällön tarjoaa Outvertising. Outvertising tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Welcome to our first Outvertising podcast, brought to you by advertising and marketing's LGBTQ+ lobby group. Hosted by Joanne Oatts, every month you'll enjoy chat about industry issues that matter to our community. In this episode Joanne is joined by Christopher Kenna, Lee Manton and Mark Runacus to talk about our Outvertising guide, helping brands and their partners create truly LGBTQ+ inclusive advertising. +++++++++++++++++++++++++++ USEFUL LINKS The Outvertising Guide - https://www.outvertising.org/outvertising-download ++++++++++ Brand Advance https://www.brandadvance.co/ ++++++++++ MullenLowe https://www.mullenlowegroup.com/ ++++++++++ . Wax/On https://wearewaxon.com/ ++++++++++ Channel 4 Diversity in Advertising Award https://www.4sales.com/diversityaward Channel 4 reports on representation & diversity https://www.channel4.com/corporate/about-4/operating-responsibly/diversity ++++++++++ ANA Study on Contextually Relevant Advertising Adweek article: https://www.adweek.com/agencies/culturally-relevant-ads-drive-brand-growth-ana-study/ ++++++++++ ANA article: https://www.ana.net/blogs/show/id/mm-blog-2019-09-see-all ++++++++++ Further reading: https://www.ana.net/miccontent/show/id/rr-2019-pq-media-aimm-multicultural-media-exec-summary ++++++++++ Smirnoff/LGBT Foundation Bar tender training programme https://lgbt.foundation/smirnoff ++++++++++ Gillette Canada - Dad teaches transgender son to shave https://www.youtube.com/watch?v=AR-JkiNQ_Ro Rowse Honey 'The Three Bears' https://www.youtube.com/watch?v=opaabUoodWM ++++++++++ AXE 'Is it okay for guys...?' https://www.youtube.com/watch?v=0WySfa7x5q0 ++++++++++
  continue reading

21 jaksoa

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