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Sisällön tarjoaa Sports Card Investor. Sports Card Investor tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
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The Agile Brand with Greg Kihlström®
![The Agile Brand with Greg Kihlström® podcast artwork](https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/32.jpg 32w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/64.jpg 64w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/128.jpg 128w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/256.jpg 256w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/512.jpg 512w)
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The Owner's Suite by Sports Card Investor
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Sisällön tarjoaa Sports Card Investor. Sports Card Investor tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Get down to business with the movers and shakers in trading cards, NFTs, rare collectibles, and other alternative assets. Hosted by Geoff Wilson, the Sports Card Investor.
…
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9 jaksoa
Merkitse kaikki (ei-)toistetut ...
Manage series 3278504
Sisällön tarjoaa Sports Card Investor. Sports Card Investor tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Get down to business with the movers and shakers in trading cards, NFTs, rare collectibles, and other alternative assets. Hosted by Geoff Wilson, the Sports Card Investor.
…
continue reading
9 jaksoa
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1 Corey Fick (Founder of Show Your Slabs) on Launching a New Business in the Sports Card Industry 50:14
Corey Fick is the Founder of Show Your Slabs. Today he sits down with Geoff Wilson to discuss how the challenges and rewards of launching a new business in the sports card space. Learn more about Geoff's agency here: https://www.threefivetwo.com/
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1 Nat Turner (Executive Chairman at Collector's Universe) on PSA's Reopening and His Business Journey 1:12:21
1:12:21
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Tykätty1:12:21![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Today we bring on Nat Turner (Executive Chairman of Collector's Universe) to learn about the lessons he's learned accumulating enough wealth to acquire PSA and their plans to reopen effectively. Learn more about Geoff's agency here: https://www.threefivetwo.com/
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1 Cameron MacMillan (Founder of RotoGrinders) on Going from Startup Failure to Success & Acquisition 46:46
Cameron Macmillan is the founder of RotoGrinders. On today's episode of the Owner's Suite he talks about the beginning of his entrepreneurial journey at UF (Go Gators), his businesses that didn't make it, and the success of RotoGrinders. Learn more about Geoff's agency here: https://www.threefivetwo.com/…
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1 Josh Luber (Founder of StockX) on Growing a Billion-Dollar Company and Sports Cards vs. Sneakers 49:20
Josh Luber, the Founder of StockX, is now working on new projects in the trading card space. On today's episode of the Owner's Suite, Josh talks about how he grew StockX into a billion-dollar company and compares the market cycles of the sports card market and sneaker market. Learn more about Geoff's agency here: https://www.threefivetwo.com/…
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1 Jeremy Levine (Founder of DRAFT & Underdog) on Making Savvy Investments in Sports Cards & Startups 42:21
Today on the Owner's Suite Geoff Wilson invites in Entrepreneur Jeremy Levine. Jeremy is the Founder of DRAFT and Underdog. Jeremy tells us his thoughts on making saavy alternative investments and his thoughts on sports cards and NFTs. Learn more about Geoff's agency here: https://www.threefivetwo.com/…
On today's episode of The Owner's Suite Geoff Wilsons brings on Blake Jamieson to talk his bullish future of NFTs and how to navigate bubbles. Learn more about Geoff's agency here: https://www.threefivetwo.com/
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1 Peter Steinberg (President of SGC Grading) on Hiring 100 Employees While PSA Closed its Doors 40:37
Peter Steinberg is the President of SGC Grading. After the news of PSA temporarily shutting down, Peter and his team were faced with some tough decisions. Tune in to see what they learned and how they're prepared to take on more cards in the future. Learn more about Geoff's agency here: https://www.threefivetwo.com/…
Tim Getsch is the founder of COMC (Check out my Collectibles). Today he sits down with Geoff Wilson from Sports Card Investor to discuss how he left his career at Microsoft to pursue his passion in sports cards and handled COMC's explosive growth during a pandemic. Learn more about Geoff's agency here: https://www.threefivetwo.com/…
Nigel Eccles is the founder of FanDuel and Starstock. Today he sits down with Geoff Wilson from Sports Card Investor to discuss the ever-changing sports card and NFT market plus what he's learned throughout his entrepreneur journey.
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