The Reinvention Summit - Interview with co-founder Dr. Nadya Zhexembayeva.

The Persuaders Marketing Radio Show & Podcast

One new event to mark on your calendars for next year is The Reinvention Summit which takes place in Dublin on April 29th and 30th. It's the brainchild of Aidan McCullen and Dr. Nadya Zhexembayeva. Dr Zhexembayeva, who has published multiple books on the topic of business reinvention, was in Dublin this week for a series of meetings and promotion events in advance of the Summit. According to a Harvard/Reinvention Academy study some 68% of leaders struggle with company reinvention; a real problem in an era of exceptional business disruption. I got a chance to interview her about some of the themes that will be explored in the Summit, to define the nature of reinvention, and to share some best-practice examples.