Control Your Conversions With Podcast Interview Marketing: Part 2
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In this second installment of a three-part series, we hear from Interview Valet founder Tom Schwab and Senior Client Success Manager Lasina Jensen on the ways that podcast interview marketing allows you to command control of your conversions. Guesting on targeted podcasts gives you a unique opportunity to control the variables that drive impact in your business. But the key to success is often overlooked by most guests - building the systems that drive those passive listeners to active visitors and engaged leads.
Tom and Lasina have worked alongside thousands of industry-leading experts who have seen brand growth, established authority, and 10x ROI by using a marketing system that works with podcast guesting. Listen in on their decades-long shared experience as they outline strategic methods to enhance conversion rates effectively with more of your ideal clients. They explore the nuances of managing listener engagement, setting up a structured process to drive audience action, and building trust through targeted interviews.
This is an essential listen for C-suite executives and business owners looking to leverage podcasting for substantial business growth.
Timestamps From This Episode:
[02:01] Control your conversions by starting with the end in mind.
[12:34] The impact of a powerful conclusion to guide listeners towards a clear call to action.
[23:45] Tailoring your calls to action to add strategic value.
[28:01] Optimizing podcast interview welcome pages to transform podcast interview outcomes.
[30:12] Avoiding salesy language on your podcast interviews to maximize your sales.
Resources From This Episode:
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