One Keyword, 8 Tools. Accuracy for Search Volume & Sales on Amazon

The PPC Den: Amazon PPC Advertising Mastery

Ad Badger PPC Campaign Manager Clement Hynaux sits down with Michael to talk about comparing search volumes for Amazon PPC campaign keywords. They discuss various different keyword research tools, and how to analyze your findings.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 What to expect in this episode

4:00 Why You Need Keyword Research Tools

7:14 Defining Key Terms

13:05 Explaining The Experiment

22:15 Third-Party Tools

25:42 How Do We Interpret This Data?

30:20 Orders Approximations

39:50 Closing Thoughts

🦡 Resources & Links

• Why Amazon’s Search Query Performance Dashboard Is Awesome

• New Keyword Research Approach: Gain New Clients For Amazon PPC

• How Do I Maximize Sales With Amazon’s Product Opportunity Explorer?

• Use Reverse ASIN Lookups For New Amazon PPC Keyword Research

• How Do I Use Amazon BSR To Increase My Rankings And Sales?

• Case Study: How Do I Recover From An Amazon BSR Low Ranking?

• How To Do Keyword Research For Amazon PPC: Back To Basics

• How To Forecast Your Amazon PPC Approach

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• 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing

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• Look through all our show notes

• Book a call to discuss Amazon PPC strategy

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Clement Hynaux

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto