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Avoq Strategic Planning Lead On Data-Driven Decision Making
Manage episode 445125383 series 3381489
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In this episode of the PRovoke Media podcast, Avoq strategic planning leader Dianne Riddle Mikeska takes a wide-ranging look at how the comms industry, with a particular focus on public affairs, is leveraging data in its decision-making process. The far-reaching conversation with PRovoke Media founder Paul Holmes covers topics from the key role tools and technology play in strategic planning to the importance of maintaining people — by way of polling, focus groups and the like — as a central part of the process.
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