Dave Chesson - Cracking the Amazon Keyword Code with the Kindlepreneur

The Publishing Performance Show

Dave Chesson, founder of Kindlepreneur and Publisher Rocket, shares his expertise on Amazon keyword optimization and book marketing. As the creator of one of the most popular keyword research tools for authors, Dave provides insights into how authors can better position their books for discovery on Amazon.
In this episode:

• The story behind Publisher Rocket's development
• Understanding Amazon's keyword system
• How to optimize your seven KDP keyword boxes
• Different approaches for fiction vs non-fiction keywords
• Using the new reverse ASIN tool for research
• Tips for analyzing competition and market potential
• Best practices for keyword research and implementation

Resources mentioned:

• Publisher Rocket
• Kindlepreneur.com Guides
• 7 Kindle Keywords: Use All 50 Characters or Not?
• Kindle Keyword Strategy For Fiction Authors
• Amazon KDP
• Kindlepreneur Tools and Services

Book recommendations:

• Dungeon Crawler Carl series by Matt Dinniman

Connect with Dave Chesson:

• Website: https://kindlepreneur.com/
• YouTube: https://www.youtube.com/@Kindlepreneur
• Contact: https://kindlepreneur.com/contact-me/

Connect with Teddy Smith:

• @teddyagsmith
• Website: https://publishingperformance.com/
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• Linkedin - https://www.linkedin.com/company/publishing-performance/

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1. Dave Chesson - Cracking the Amazon Keyword Code with the Kindlepreneur (00:00:00)

2. Dave's background and motivation for creating Publisher Rocket (00:01:42)

3. Example of using keyword research for Evernote books (00:05:07)

4. Why keywords matter for authors (00:08:56)

5. Breakdown of fiction vs non-fiction keywords (00:12:31)

6. Elements of fiction keywords (time periods, settings, characters) (00:15:12)

7. Discussion of romance genre keywords and tone (00:17:02)

8. Seven KDP keyword boxes experiment and findings (00:20:12)

9. How to use Publisher Rocket's keyword feature effectively (00:28:04)

10. Introduction to the reverse ASIN tool (00:32:21)

11. Key metrics for evaluating keywords and competition (00:35:08)

12. Using reverse ASIN tool on your own books (00:37:29)

13. Contact information and book recommendations (00:39:40)