Artwork

Sisällön tarjoaa Teddy Smith. Teddy Smith tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Player FM - Podcast-sovellus
Siirry offline-tilaan Player FM avulla!

Isabelle Knight - PR Secrets: Building Your Author Brand

41:28
 
Jaa
 

Manage episode 440951765 series 3592843
Sisällön tarjoaa Teddy Smith. Teddy Smith tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

Send us a text

Isabelle Knight is a publicist to the stars, having worked with high-profile clients such as JK Rowling and the BBC. As the founder of Build Your Author Brand, Isabelle now helps authors develop their profile, grow their readership, and increase book sales. Her expertise spans traditional and digital marketing strategies, offering unique insights into the world of author branding and publicity.

In this episode:

  • Understanding the concept of building an author brand
  • The importance of identifying and connecting with your target audience
  • Effective strategies for author publicity and PR
  • Using newsletters and social media to engage with readers
  • Collaborating with businesses and organizations for book promotions
  • The difference between PR and paid advertising
  • Case studies of successful author branding campaigns
  • Tips for pitching yourself and your books to various platforms
  • The value of consistency in building your author brand

Resources mentioned:

  • Build Your Author Brand course
  • Facebook groups for author networking
  • Newsletter platforms for reader engagement
  • Bookshop partnerships for book launches

Book recommendations

Connect with Isabelle Knight:

Connect with Teddy Smith:

Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

  continue reading

Luvut

1. Isabelle Knight - PR Secrets: Building Your Author Brand (00:00:00)

2. Introduction to The Publishing Performance Show (00:00:06)

3. Discussion on building an author brand (00:01:23)

4. Defining what an author brand means (00:04:18)

5. Discussing online reputation and publicity tactics (00:06:33)

6. Importance of identifying your target reader (00:09:22)

7. Tips on getting to know your readers (00:15:10)

8. Advice on using newsletters effectively (00:16:01)

9. Strategies for growing an email list (00:18:02)

10. Handling multiple pen names and author brands (00:20:39)

11. The power of author interviews for building reputation (00:23:53)

12. Collaboration tactics for book promotion (00:25:25)

13. Explaining the difference between PR and paid advertising (00:28:04)

14. Case studies of successful author branding (00:29:47)

15. Example of an effective online book launch (00:33:38)

16. Key tactics for authors starting to build their brand (00:35:51)

17. Overview of the Build Your Author Brand course (00:37:27)

18. How to contact Isabelle Knight (00:39:42)

19. Book recommendations (00:40:17)

6 jaksoa

Artwork
iconJaa
 
Manage episode 440951765 series 3592843
Sisällön tarjoaa Teddy Smith. Teddy Smith tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

Send us a text

Isabelle Knight is a publicist to the stars, having worked with high-profile clients such as JK Rowling and the BBC. As the founder of Build Your Author Brand, Isabelle now helps authors develop their profile, grow their readership, and increase book sales. Her expertise spans traditional and digital marketing strategies, offering unique insights into the world of author branding and publicity.

In this episode:

  • Understanding the concept of building an author brand
  • The importance of identifying and connecting with your target audience
  • Effective strategies for author publicity and PR
  • Using newsletters and social media to engage with readers
  • Collaborating with businesses and organizations for book promotions
  • The difference between PR and paid advertising
  • Case studies of successful author branding campaigns
  • Tips for pitching yourself and your books to various platforms
  • The value of consistency in building your author brand

Resources mentioned:

  • Build Your Author Brand course
  • Facebook groups for author networking
  • Newsletter platforms for reader engagement
  • Bookshop partnerships for book launches

Book recommendations

Connect with Isabelle Knight:

Connect with Teddy Smith:

Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

  continue reading

Luvut

1. Isabelle Knight - PR Secrets: Building Your Author Brand (00:00:00)

2. Introduction to The Publishing Performance Show (00:00:06)

3. Discussion on building an author brand (00:01:23)

4. Defining what an author brand means (00:04:18)

5. Discussing online reputation and publicity tactics (00:06:33)

6. Importance of identifying your target reader (00:09:22)

7. Tips on getting to know your readers (00:15:10)

8. Advice on using newsletters effectively (00:16:01)

9. Strategies for growing an email list (00:18:02)

10. Handling multiple pen names and author brands (00:20:39)

11. The power of author interviews for building reputation (00:23:53)

12. Collaboration tactics for book promotion (00:25:25)

13. Explaining the difference between PR and paid advertising (00:28:04)

14. Case studies of successful author branding (00:29:47)

15. Example of an effective online book launch (00:33:38)

16. Key tactics for authors starting to build their brand (00:35:51)

17. Overview of the Build Your Author Brand course (00:37:27)

18. How to contact Isabelle Knight (00:39:42)

19. Book recommendations (00:40:17)

6 jaksoa

Kaikki jaksot

×
 
Loading …

Tervetuloa Player FM:n!

Player FM skannaa verkkoa löytääkseen korkealaatuisia podcasteja, joista voit nauttia juuri nyt. Se on paras podcast-sovellus ja toimii Androidilla, iPhonela, ja verkossa. Rekisteröidy sykronoidaksesi tilaukset laitteiden välillä.

 

Pikakäyttöopas