Disloyal Bonding: The Hidden Costs of Strategic Deception in Business

The Reality of Business

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What happens when small favours or special treatment for customers start to undermine an entire organisation’s integrity?

In this episode of The Reality of Business, hosts Jeremy Blake and Bob Morrell explore the concept of disloyal bonding and strategic lies, inspired by their new book, Whose Side Are You On?.

They uncover how seemingly harmless actions in customer relations – like offering discounts or preferential treatment – can create a false sense of loyalty, slowly eroding company policies, trust, and culture. These hidden dynamics often go unnoticed by managers and executives, but come at a steep price for long-term business success.

Join Bob and Jeremy as the examine the high cost of deception in achieving conversion rates that seem too good to be true. While short-term gains may benefit individuals, they often come at the expense of an organisation’s long-term viability and ethical values. Managers might overlook these deceptive tactics in their drive to meet targets, while higher-level executives might exploit them for personal gain - leaving the company to deal with the fallout.

This conversation sets the stage for our next episode, where we’ll explore the strategic planning behind these deceptive practices. Don't miss this eye-opening discussion on integrity, trust, and the unseen impact of disloyal bonding.
Whose Side Are You On? Disloyal Bonding and Strategic Lies is released on 1st October 2024. Pre-order your copy now on Amazon.co.uk!

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1. Disloyal Bonding: The Hidden Costs of Strategic Deception in Business (00:00:00)

2. Disloyal Bonding and Strategic Lies (00:00:19)

3. The Cost of Deception (00:08:34)