Ep. 56 - Daniel Bracken, CEO at Michael Hill

The Retail Wrap-Up

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In today’s episode we talk to Daniel Bracken, the CEO at Michael Hill.

Michael Hill is, of course, an iconic jewellery brand to the New Zealand, Australian and Canadian markets. In 1979, Sir Michael Hill and his wife Christine opened their first jewellery store with a simple yet ground-breaking vision: to make fine jewellery accessible to everybody. 40 years later, Michael Hill has more than 300 stores in three countries with a vision to continue this growth both in-store and online.

During our conversation with Daniel we discuss the brand’s history, it’s fascinating creation, and what differentiates Michael Hill from other jewellery brands. Daniel also talks to us about their incredible year end results, what he puts this success down to and what changes were put in place to improve the P&L. Daniel also walks us through the strategies he and his team put in place in 2020 to cope with the Pandemic and how these strategies helped the in 2021 when he was forced to close stores yet again. We also discuss the huge brand transformation Michael Hill is currently going through and how its strong brand heritage has assisted in its international growth. And finally, Daniel talks to us about what’s next for the Michael Hill brand.

For more information on Michael Hill or our guest today, please see the show notes for this episode.

Thank you to our guest, Daniel Bracken, for joining us. We hope you enjoy this conversation!
- SELECTED LINKS FROM THE EPISODE -
Michael Hill
Daniel Bracken (LinkedIn)
Michael Hill (LinkedIn)
Michael Hill (Instagram)
Michael Hill (Facebook)
Michael Hill (Youtube)
Michael Hill (Pinterest)