Ep. 79 - Jess & Stef Dadon, Co-Founders of TWOOBS

The Retail Wrap-Up

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Welcome back to the last episode of the RetailOasis 'Retail Wrap-Up Podcast' for Season 3. We're extremely proud to have been the podcast for retailers since 2020!
Joining us today is the dynamic duo behind one of Australia's most innovative and eco-conscious footwear brands, Jess and Stef Dadon, the Co-Founders and Co-CEO’s of TWOOBS.
In 2016, when using the word "vegan" in fashion wasn’t mainstream, these two sisters decided it was time for a change. They created a brand that's not just about shoes but a whole new kind of fashion philosophy. They consciously combined their focus on sustainability and ethics to create a fashionable, yet comfortable shoe.
In today's episode, we unravel their incredible journey, exploring how they turned a damaged stock shipment into a marketing boon, how they navigate the challenges of sustainability in the fashion industry, and what exciting things have they in the pipeline for the remainder of 2023 and 2024.
We'll also dive into their exciting collaborations, including a recent one with First Nations artist Glenda McCulloch, where they seamlessly blend Indigenous art with their shoe designs, creating not just fashion but art for your feet.
And as if that's not enough, we discuss their commitment to giving back, from supporting local kindergartens to inspiring other women to start their own businesses.
So, if you're curious about how two sisters managed to create a brand that's challenging the world of fashion and sustainability, you're in for a real treat. Jess and Stef are here to share their insights, experiences, and a whole lot of inspiration.
Stay tuned as we journey through the world of TWOOBS and uncover the secrets to their remarkable success. Without further ado, let's get started with Jess and Stef, the Co-Founders and Co-CEO's of TWOOBS!
A HUGE thank you to Stef & Jess for joining us, we hope you enjoy this conversation!
For more information on TWOOBS or our guests today, please see the episode links below.
Don't forget to subscribe to The Retail Wrap-Up podcast to receive insightful fortnightly episodes that delve into the stories, strategies, and visions shaping the retail industry. Click here to subscribe.
- SELECTED LINKS FROM THE EPISODE -
TWOOBS Website
Stef Dadon on LinkedIn
Jess Dadon on LinkedIn
TWOOBS on LinkedIn
TWOOBS on Facebook
TWOOBS on Instagram
TWOOBS on TikTok
To learn more about your podcast hosts, please see the links below:
Maddy Kulmar
Emma Easton