Speaking In Sales - Wendy Pease - The Revenue Maze - Episode # 004

The Revenue Maze

Wendy Pease is the Language Translation Expert at Rapport International. She is also the author of “The Global Language of Marketing: Translate Your Domestic Strategies Into International Sales and Profits”. Wendy sits down with host Valerie Cobb to talk about ways to increase your profits and put your business on an upward trajectory.

Takeaways:

• Have a weekly cash flow call. This will take the stress off of your shoulders and it keeps you in the loop of what is going on.
• 99% of small businesses fail within the first 1 to 5 years because they don’t understand cash flow and don’t manage it.
• Human cold calling moves the needle more than an automated system that reaches out to prospects.
• A big revenue mistake can be that companies aren’t globally from the start. They think the United States is a big enough market but it doesn’t hurt to increase your visibility and ease of use of your brand in other countries. People like to look at websites in their native language.
• Use high quality translations where it counts. Google translate on a web page isn’t reliable and can make your website look unprofessional.
• You want to make people feel comfortable. If you have people at your company who can translate, it can make customers who don’t speak the same language feel welcomed and that can lead to an increase in revenue.
• Connect with other business owners around the world. You can open their eyes to expanding their revenue by placing their business in other countries.

Quote of the Show:

15:53 I think that one of the biggest revenue mistakes that we see our clients making is not thinking global from the start. Just thinking, well, I've got a big enough market in the United States, but you look at the e-commerce companies, they're putting information up there, they're getting hits from all over the world… Let's look at your website and see how we can take them through the buyer's journey and make sure that your product or service is ready for them to use.”

Links

• Twitter: https://twitter.com/RapportIntl?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
• LinkedIn: https://www.linkedin.com/in/wendypease/
• Website: https://www.rapporttranslations.com/
• Book Link: https://www.amazon.com/Language-Global-Marketing-Strategies-International/dp/1736561405
• Podcast: https://www.theglobalmarketingshow.com/

Ways to Tune In

• Amazon Music - https://music.amazon.com/podcasts/7d80f727-4d62-4d16-a0c9-96ec7bda6c6b/the-revenue-maze
• Spotify - https://open.spotify.com/show/6azAXp0qFgrmjcql0jeJM8
• Google Podcast - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucmV2ZW51ZW1hemUuY29tL2ZlZWQueG1s