“Our sport will wither and die if we refuse these sponsors”: Sportswashing and pro cycling’s carbon footprint discussed, plus LTNs vs dodgy data

The road.cc Podcast

In episode 71 of the road.cc Podcast, we’ve got two great guests and two great topics to discuss… namely sportswashing and low traffic neighbourhoods. We’re arguably missing a debate about helmets, but otherwise it doesn’t get much more road.cc Podcast than this!
In part 1 Ryan is joined by Darach McQuaid, the former chairman and current advisor to pro cycling outfit GreenEDGE Cycling, to discuss some big elephants in the room when it comes to the dichotomy between professional cycling and cycling as a mode of transport. Find out why, according to Darach, that cycling’s “terrible” business model makes it very difficult to turn down any significant investment, and what he thinks should be done to make cycling as a sport align with its environmentally-friendly routes as one of the most sustainable ways to get around.
In part 2, we build on our recent coverage of a very local battle that has garnered national attention. Lorna Devenish, an active travel campaigner and spokesperson for the Heavitree and Whipton Liveable Neighbourhood Group, talks us through the battle against misinformation since active travel schemes were introduced in and around the city of Exeter, and attempts to explain why such strong feelings were whipped up by the introduction of LTNs in the area. Vandalism, protests, intimidation of local politicians, “dodgy” data… this saga has it all, and at the heart of it, many residents simply want to be able to walk, cycle and wheel around their local area in a safer environment.
At the time of broadcast, our listeners can also get a free Hammerhead Heart Rate Monitor with the purchase of a Hammerhead Karoo 2. Visit hammerhead.io right now and use promo code ROADCC at checkout to get yours.