))
Polartec's Shed Less Fleece: Fabric Innovation Or Greenwashing?
Manage episode 449602977 series 3416878
Sisällön tarjoaa Colin True - outdoor industry journalist. Colin True - outdoor industry journalist tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head), Colin opens the show discussing Polartec's recent announcement of their Shed Less fleece, a fabric that, according to the brand, reduces microfiber shedding by up to 85%.
Drawing on his experience, Colin offers insights into the challenges ingredient brands face when developing innovative products, especially given the outdoor apparel industry's tendency to prioritize cost over performance. This approach often causes product messaging, like the press release for Shed Less, to come across as greenwashing rather than true innovation.
Finally, Colin concludes with The Parting Shot and a tribute to JanSport co-founder Murray McCory, who recently passed away.
Hurricane Helene Relief Links:
- Fuel Goods
- Outdoor Business Alliance Hurricane Relief Fund
- GoFundMe for Bubba O'Learys
- Western North Carolina Hurriance Helene Resource Guide
- East Tennessee Foundation Relief Fund
Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!
Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.
Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.
Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.
Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
324 jaksoa
Jaa
