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Building a Startup During Lockdown: Julio Martinez on Abacum, Y Combinator & More
Manage episode 412173725 series 3490469
Sisällön tarjoaa EarlyNode and Nikolas Chapoupis. EarlyNode and Nikolas Chapoupis tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
In this episode of The SaaS Operator Podcast, we dive deep with Julio Martinez, the founder of Abacum, an innovative platform changing the game for finance teams in mid-market companies. Julio discusses the launch during the unpredictability of COVID-19 and takes us through the highs and lows of building Abacum from the ground up.
Tune in to learn more about:
~ The challenges of launching Abacum amid the COVID-19 pandemic.
~ The pivotal role of user research in shaping Abacum's product-market fit.
~ Julio's approach to building a robust sales and marketing strategy.
Timestamps:
- (00:00) - Intro.
- (00:28) - Identifying the Problem and Market Opportunity.
- (02:43) - The founding story of Abacum and how it got off the ground.
- (05:20) - Acquiring the first customers through networks.
- (06:41) - Funding journey of Abacum from angel investment to VC rounds.
- (08:47) - Impact and advice from Y Combinator.
- (13:07) - The team size and structure post-series A.
- (13:53) - Organizational structure and the split among different teams.
- (15:41) - Go-to-market strategy for Abacum.
- (16:32) - The structure and cooperation between the marketing and sales teams.
- (18:45) - Challenges and "war stories" from the early days.
- (21:01) - Learning from hiring mistakes and refining the hiring process.
- (23:48) - Importance of founder's gut feeling in the hiring process.
- (25:05) - Vision for Abacum in the next five years.
- (26:34) - Where to find Julio Martinez and Abacum online.
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Follow Julio:
On LinkedIn: https://www.linkedin.com/in/thejuliomartinez/
On Twitter: https://twitter.com/JULIOMARTINEZG
Mentioned In The Episode
Abacum - Financial Operations Automation Tool for Businesses.
ReactSquad.io - React.js Agency for Startups
Nikolas Chapoupis
On Twitter: https://twitter.com/nikolas_chap
On LinkedIn: https://de.linkedin.com/in/nikolas-chapoupis
EarlyNode
On LinkedIn: https://www.linkedin.com/company/earlynode
On Twitter: https://twitter.com/EarlyNode
On Instagram: https://www.instagram.com/earlynode_crew/
On Facebook: https://web.facebook.com/earlynode
On YouTube: https://www.youtube.com/@earlynode
On TikTok: https://www.tiktok.com/@earlynode
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