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Promoting Safety in a Digital World
Manage episode 360502866 series 2905627
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Safety needs reminders, constantly. Public Awareness.
Once upon a time that meant pamphlets, billboards, radio and TV ads. All of those are still part of the promotional mix but new digital tools are being added like geo fencing, social media strategies, and even generative AI. Not only do they allow for better targeting but provable success statistics.
This is a significant change in recent years to the marketing landscape. One company that’s picked up on that is ATCO Gas. As members of Utility Safety Partners they’re already helping to promote safety but they’ve also gone the extra mile with additional campaigns – one of which recently won an award.
Guest: Sandra Cuadra, ATCO Gas
Twitter @ATCOGas https://twitter.com/ATCOGas
LinkedIn ATCO Gas https://www.linkedin.com/company/atco-gas/
LinkedIn Sandra Cuadra https://www.linkedin.com/in/sandracuadra/
gas.atco.com/DigSafe
gas.atco.com
Follow The Safety Moment via Utility Safety Partners on Twitter @Utility_Safety
We’re also on Instagram @click_before_you_dig
Got an episode idea? info@utilitysafety.ca
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