Episode 242: Future-Proof Product Launch Formula with Dylan Lam of Omirank

The Smartest Amazon Seller

Scott Needham interviews Dylan Lam of Omirank about building a long-term product that turns into a brand. They discuss the evolution of product launches and the concept of treating Amazon as a channel rather than a business model.
Dylan shares his future-proof product launch formula, which involves triple validation through Amazon research, dropshipping research, and Kickstarter. They delve into the preparation and launch stages of Kickstarter, as well as the importance of generating traffic and building a community.
Dylan provides examples of successful Kickstarter campaigns and highlights the cash flow advantage and flexibility of launching on Kickstarter. They also discuss fulfillment options and the assistance provided by Omirank in the product launch process.
Episode Notes:
00:00 - Introduction and Goal of the Podcast
01:10 - Guest Introduction
01:38 - The Evolution of Product Launches
03:10 - Treating Amazon as a Channel
06:49 - The Future-Proof Product Launch Formula
07:16 - Dropshipping Research
08:43 - The Kickstarter Step
10:26 - Preparation and Launch Stages of Kickstarter
13:33 - Generating Traffic on Kickstarter
15:33 - Successful Kickstarter Examples
19:18 - Cash Flow Advantage and Launching on Amazon
21:56 - Fulfillment of Kickstarter Orders
24:08 - Assistance in the Product Launch Process
26:41 - Building a Brand and Owning Traffic
28:01 - Conclusion
LinkedIn: linkedin.com/in/dylan-kenneth-lam-796778281
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