YouTube for Business Growth and Lead Generation

The Social Media Takeaway - Louise McDonnell

In this week’s episode of The Social Media Takeaway, I’m joined by Anita Wong, a YouTube and video strategist, and she helps business owners use YouTube to grow leads and increase visibility. In this episode, we discuss how YouTube can be a powerful tool for business growth and lead generation. Anita explains why YouTube videos have a longer lifespan compared to other platforms, how YouTube and Google work together to boost your content's visibility, and the key steps to optimising your videos for maximum impact. You’ll also learn the importance of consistent uploads, creating thumbnails that encourage clicks, and why starting with short-form videos is a great way to ease into YouTube.

If you’ve been creating video content but haven’t considered YouTube or are unsure how to make it work for your business, you won’t want to miss this episode.

Get Anita’s Free Guide Here!

More about Anita:

Website
Linkedin
Youtube

If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!
If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello
My 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025.
Grab your copy now on Amazon!
Amazon UK
Amazon US

And please connect on social media and let me know what you thought of this episode!
LinkedIn
Instagram
Facebook
Facebook Group

Luvut

1. Introduction and Welcome (00:00:00)

2. Meet Anita Wong: YouTube Strategist (00:01:30)

3. The Power of YouTube and Google Connection (00:02:18)

4. Optimising Your YouTube Videos (00:06:05)

5. Success Stories and Brand Awareness (00:11:27)

6. Trends in Video Creation (00:18:42)

7. Future Outlook for YouTube (00:26:15)

8. Conclusion and Resources (00:28:05)