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When Diddy Ran The City
Manage episode 270468726 series 2775476
Sisällön tarjoaa The Sole Chronicles. The Sole Chronicles tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
In the summer of 2003, Diddy was preparing to run his first NYC marathon. He reached out to Sole Chronicles co-host, Muhammida El Muhajir then Nike's Music Marketing Manager to explore a partnership with the brand. The episode recounts the inside story and the way brands approach partnering with celebs/influencers.
The Sole Chronicles highlights the experiences two sports and entertainment industry veterans, Nekeda Newell-Hall and Muhammida El Muhajir shared while navigating the sports and sneaker industry, Hollywood, and corporate America as young Black women with roles and projects with The NBA, Nike, Jordan Brand, Global Brand Marketing Inc. (Diesel, Pony, Nautica), William Morris Agency, ICM, Viacom, Gatorade and more.
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