Scaling Business While Staying on a Mission with Brooke MacLean

The Takeover with Tim and Cindy

How do you scale a business while staying true to your mission? How do you avoid losing sight of the main thing when growth demands more resources, new strategies, and greater flexibility? As businesses expand, it's easy to get caught up in metrics, profits, and operations, but staying aligned with your core values and purpose is crucial for long-term success.

In this episode we sit down with Brooke McLean, CEO of MarketWake, to discuss the art of growing a business with purpose. Brooke shares her journey of building MarketWake, a fast-growing agency that’s made waves in both the marketing and entrepreneurial spaces. From harnessing the power of data and intuition to navigating the peaks and valleys of scaling, Brooke dives deep into the lessons learned along the way. She also reveals insights from MarketWake’s first acquisition and how staying committed to their mission has shaped their success.

If you’re looking for strategies to scale without losing sight of what matters, this episode is for you:
[01:51] How Marketwake Started

[03:30] Defining Growth for Clients

[06:02] Growth Challenges

[08:53] MarketWake’s Mission

[11:52] The Role of Data in Growth

[14:18] MarketWake’s First Acquisition

[17:43] Journey of Being a Female Entrepreneur

[20:33] Importance of Culture in the Company

[23:09] What Does Winning Mean?

Connect with Brooke:
Email: [e-mail]

Instagram: www.instagram.com/brookebmaclean/

Website: www.marketwake.com/

LinkedIn: www.linkedin.com/in/brookebmaclean

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

Luvut

1. Scaling Business While Staying on a Mission with Brooke MacLean (00:00:00)

2. How Marketwake Started (00:01:51)

3. Defining Growth for Clients (00:03:30)

4. Growth Challenges (00:06:02)

5. MarketWake’s Mission (00:08:53)

6. The Role of Data in Growth (00:11:52)

7. MarketWake’s First Acquisition (00:14:18)

8. Journey of Being a Female Entrepreneur (00:17:43)

9. Importance of Culture in the Company (00:20:33)

10. What Does Winning Mean? (00:23:09)