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124 | Unearthing the gold mine of B2B data
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Welcome Alex Lakin, Biddable Director at Encore, and fellow Twogetherer Michele Reale, Executive Media Director, as they dive into the world of B2B customer data.
Listen to the episode below and take away insights on themes including:
- The importance of first-party data in B2B marketing and why it's becoming more valuable.
- Strategies for identifying and leveraging untapped data sources within your organisation.
- The impact of Google's recent announcements on third-party cookies and what it means for marketers.
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