5 Things I Love About the HubSpot Business Model (Sort of) (216)

The Tech Strategy Podcast

This week’s podcast is about HubSpot and the really cool aspects of its business model.
You can listen to this podcast here, which has the slides and graphics mentioned. Also available at iTunes and Google Podcasts.
Here is the link to the TechMoat Consulting.
Here is the link to the Tech Tour.
Here are the 5 things I like about the business model:

1. Software bundles. Especially integrated. Especially with freemium pricing.
2. Recurring revenue
3. Switching Costs: Financial, Procedural, Relational and Risk
4. The ecosystem with network effects (in theory). A Developer Flywheel in practice.
5. Sales and Marketing Flywheel

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I write, speak and consult about how to win (and not lose) in digital strategy and transformation.
I am the founder of TechMoat Consulting, a boutique consulting firm that helps retailers, brands, and technology companies exploit digital change to grow faster, innovate better and build digital moats. Get in touch here.
My book series Moats and Marathons is one-of-a-kind framework for building and measuring competitive advantages in digital businesses.
This content (articles, podcasts, website info) is not investment, legal or tax advice. The information and opinions from me and any guests may be incorrect. The numbers and information may be wrong. The views expressed may no longer be relevant or accurate. This is not investment advice. Investing is risky. Do your own research.

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