Embracing Opposites to Grow

The Third Growth Option with Benno Duenkelsbuehler and Guests

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Atul Vir is a study in opposites: an innovator and a CPA, an entrepreneur from a military school and family, an immigrant who came to the USA and built a global business. I found Atul’s insights on innovation, product development, risk assessment, and building a business to be thought provoking.

2:27 – talking about Steve Jobs’ influence on innovation and product development “instead of developing a product, now let me see how I can sell it… he focused it the other way around: what do my customers want? He knew what customers wanted… even before the customer knew.”

3:51 – “Keep your eyes open and your ears to the ground… Steve Jobs imagined what the customer might want, by listening, by looking, by spending extraordinary amounts of time in stores.”

9:45 – “First day I opened my business, I was all alone in the office… now what…? Now you have to make it happen, find a product or a widget, that you believe somebody is going to want to buy, then you work backwards from there… then you risk everything…”

11:40 – about a shift in consumer expectations “baby boomers want an on/off button and a detailed manual, millennials are the opposite, they don’t mind complexity in the product… but they don’t want the manual.”

21:45 – “What keeps you focused and well-balanced, navigating through these opposites is the philosophy of being customer-centric.”