EP58 :Paula Co-Founder of Marty's Drinks Juice From Digital Media to Thriving Drink's Entrepreneur

The Trailblazers Experience Podcast

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EP58 Our next guest is Paula Raubenheimer , Co-Founder of @Drinksmartys Spiced Tomatoes Juice
What happens when you leave the corporate grind behind to chase a passion for food? Join us as Paula, the spirited co-founder of Marty's Drinks Juice, recounts her remarkable career shift from digital media and marketing in South Africa to launching a successful food and beverage brand amidst a global pandemic. Paula's journey is a testament to the power of perseverance, strategic partnerships, and the joy of hands-on entrepreneurship. Her story is not only inspiring but also packed with actionable insights for anyone considering a similar leap.
Dive into the nuts and bolts of Marty's, a nostalgic yet health-conscious non-alcoholic cocktail with a savoury, umami twist. Paula opens up about the meticulous product development process that ensures Marty's stands out in a crowded market with its clean ingredients and low sugar content. From navigating the timing of market entry to overcoming the hurdles of retail acceptance, learn how Paula and her brother transformed a family-inspired idea into a beloved brand.
This episode is a treasure trove of wisdom for anyone eager to blend business success with personal fulfilment.
Chapters
00:15 Introduction and Background
04:53 The Journey of Marty's Juice
09:15 Obstacles and How They Were Tackled
12:08 Key Retail Partnerships
14:18 The Unique Qualities of Marty's Juice
18:38 Product Development and Testing
21:10 Bootstrapping and Funding the Business
26:44 The Power of Networking and Collaboration
30:08 Key Partnerships and Collaborations
32:53 Building a Strong Team
40:43 Finding Balance: Self-Care and Personal Life
51:27 Active Thinking and Reflection
55:52 The versatility of Tomato Juice
57:50 Collaboration and Support Among Female-Led Businesses
58:48 Trailblazer Takeaway Tips
01:01:40 Seeking Advice and Support Outside of Your Business
01:03:31 Outro
Watch online on Youtube : https://youtu.be/wMHIQPG--Rg
Find us
Shop @checkers_sa amazon.co.uk
Instagram @drinkmartys
Linkedin : Paula https://www.linkedin.com/in/paularaubenheimer/
Trade Fairs https://www.specialityandfinefoodfairs.co.uk/
Listen : to the audio version Apple Spotify .Amazon Music Google Podcasts
Watch and subscribe to my YouTube Channel https://www.youtube.com/@Thetrailblazersexperience
Follow Instagram : https://www.instagram.com/thetrailblazersexperience/

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1. EP58 :Paula Co-Founder of Marty's Drinks Juice From Digital Media to Thriving Drink's Entrepreneur (00:00:00)

2. Career Journey With Paula (00:00:12)

3. Navigating Entrepreneurship (00:06:13)

4. Crafting Marty's (00:13:23)

5. Building a Scalable Business Through Networking (00:21:14)

6. Empowering Female Founders and Business Growth (00:33:40)

7. Prioritizing Wellness and Strategic Thinking (00:45:36)

8. Expanding Distribution and Networking Tips (00:57:01)