*BONUS episode*: Propolis Community Index and B2B Ignite preview

The Unicorny Marketing Show

In this special episode of Unicorny, we're gearing up for B2B Ignite, the business marketing conference taking place on July 3rd at 133 Houndsditch in the City of London.

Dom Hawes, your host, talks to Richard O'Connor, CEO of B2B Marketing, about the Propolis Community Index and the key trends shaping business marketing.

We dive into insights on budget allocations, customer growth, and the evolving structure of marketing teams. Plus, get a sneak peek at what’s in store at B2B Ignite, including must-attend sessions and keynotes.

• Introduction to B2B Ignite: Overview of the conference details, including date, location, and how to book tickets.
• Propolis Community Index: Explanation of the index, its real-time data collection methods, and the value it provides to the marketing community.
• Marketing Trends: Insights into budget increases, ROI responsibilities, customer growth, and attrition rates.
• Organisational Changes: Discussion on centralisation trends, headcount shifts, and the impact on marketing teams.
• Event Highlights: Detailed agenda for B2B Ignite, including keynotes by Rachel Fairley and Sarah Robb, and a closing keynote by Mark Grist.

This episode is packed with valuable insights for business marketers looking to stay ahead of industry trends and make informed decisions.

Whether you’re attending B2B Ignite or not, the Propolis Community Index data and expert analysis from Richard O’Connor offer actionable takeaways to enhance your marketing activity.

About Richard O'Connor

Richard’s career spans B2B and B2C media, events and SaaS. He has run commercial teams at several leading private and public businesses, including Centaur,  The Independent Newspaper, UBM, Informa and RELX. He also led a multi-year commercial transformation programme for UBM, which involved the design and delivery of a sales and marketing operating model in EMEA, Asia and the US. He was also part of the integration team following the acquisition of UBM by Informa.

Richard currently leads B2B Marketing, a Community Intelligence business with a portfolio of specialist conferences, awards, marketing services and Propolis - the multi-award winning global community for B2B Marketing Leaders. Launched in 2021, Propolis has grown rapidly into the go-to community for many of the world’s leading B2B brands.

Links

B2B Ignite tickets

Full show notes: Unicorny.co.uk

Web links: B2B Ignite | Propolis

Sponsor: Selbey Anderson

Episode outline

• Episode Overview and Guest Introduction
• Understanding the Propolis Community Index
• Budget, Spend, and ROI Trends
• Customer Growth and Attrition Rates
• Marketing Trends and Budget Allocation
• Use of Agencies and External Partners
• Changes in Customer Tenure
• Organisational Structure and Centralisation
• Hiring and Attrition Trends
• Key Takeaways from the Propolis Index
• B2B Ignite Conference Agenda
• Final Thoughts and Event Highlights