64. Perfect positioning: April Dunford's playbook for success

The Unicorny Marketing Show

In this episode of Unicorny, Dom Hawes speaks with April Dunford, a leading expert in B2B tech marketing and the author of "Obviously Awesome" and "Sales Pitch". They explore the complexities of effective product positioning.

April highlights typical pitfalls, such as the shortcomings of traditional positioning statements and the critical nature of understanding the knowledge gap between existing customers and new prospects.

This episode provides actionable strategies for rethinking positioning to ensure your product is clear and compelling.

• Learn the five crucial components of effective positioning.
• Understand why traditional positioning statements are often inadequate.
• Discover how to identify and address gaps in your product positioning.
• Gain tips on creating a clear and compelling value proposition.
• Hear examples of successful repositioning strategies.

Don't miss these practical strategies to improve your product positioning and achieve market success. Listen now to elevate your marketing approach.

About April Dunford

April Dunford is the world's foremost authority on product positioning. As a consultant, April helps companies make complex products easy to understand and love.

Boasting an impressive 25-year career as a VP Marketing at various rapidly developing technology firms, she has collaborated with hundreds of growing technology companies such as Google, Epic Games, Postman, and others.

April is also the acclaimed author of the best-selling book, "Obviously Awesome," which delves into the art of positioning and the future sales classic, "Sales Pitch," which unveils the secrets to crafting a winning sales narrative in the market.

Links 

Full show notes: Unicorny.co.uk 

LinkedIn: April Dunford | Dom Hawes 

Website: April Dunford

Sponsor: Selbey Anderson