Creating a Brand Bible with Amber Hurdle of Employer Brand Central
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In this episode of The Vacation Rental Show: How We Grow, host Lynell Gordon is joined by Amber Hurdle, founder of Employer Brand Central.
Together they explore:
- Maintaining employee engagement during change
- Emerging branding trends
- Creating a “Brand Bible”
- Challenges faced by women in business today
Amber is the founder of Employer Brand Central, an agency that ensures each employee upholds their company's brand promise to ensure customer satisfaction and loyalty. EBC strengthens brands from the inside out with a focus on reducing talent-related expenses and driving revenue through an engaged team to increase margin. She was recognized among the “Top 40 Under 40” by the Nashville Business Journal, by The Nashville Area Chamber’s Nashville Emerging Leader Awards (NELA) as the winner in the Business Services category, and by Global Gurus for being among the top 30 brand professionals 2020-2024.
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